Video Marketing. How to Use Video for your Businesses, Christ University . OME Community

Video Marketing for You, your Brand, Your Business When : June 25th 2011. 2:00 PM - 6 :00 PM, Christ University,

Pictures of OME June Meetup: http://on.fb.me/raFuhm

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Minutes of Meeting

·         “Will it blend videos”-iPad, Nike, etc.  by Blendtech, a case study: http://www.socialens.com/wp-content/uploads/2009/04/20090127_case_blendtec11.pdf

·         You don’t need to have a video camera.

·         Several other options are available in the form of PPTs, images & even music as tools

·         Why video marketing?

o   Astounding stats of video marketing [48 hours of video uploaded every minute]

o   Video marketing & SERP; universal search results

·         No need to go to YouTube[ the second largest search engine in the world] to get video results; Google searches will pull up results from You Tube if the search is relevant

·         The procedure

o   How to get started- screen casts, powerpoints, Pic screen shots [ Camtasia, Snippy, Skitch, Jing]; Jing demonstrated- small recording done live

·         Type of videos that can be created for branding

o   About us

o   Testimonials

o   Your store

o   New product launch

o   Events

o   Success stories

o   Case studies

o   How to Videos

·         Advantage of Video Marketing for leads

o   Newsletters

o   Success stories

o   Case studies

o   How to Videos

·         How to get your videos on the web

o   Search engines

o   Social media

o   Websites

o   Related Videos [You tube]

o   Google places/maps :a short  explanation 

·         Dove real beauty- example

·         SEO for videos

o   Basic SEO. Having keywords in title, description

o   Use of keywords

o   Tagging & categorizing them

·         Distribution

·         Measurements of Inisghts/Analytics

Practical hands on to how to get started on Video marketing:

 The procedure:

1.       Sign in /register with You Tube

2.       Go to upload video

3.       Chose public/private/unlisted as per requirement

4.       Upload the video from the computer

5.       Select other options as per the category of video

6.       Select keywords (Tags) for the video that could popularize it

7.       Description could have your website & a short description of the event with relevant keywords

8.       Tags select themselves according to keywords in the description; the more keywords in the description, the more the tags

9.       Category is also important. Submit to the right category

10.   Select “creative commons” if Video could be shared with others or reused

11.   Chose date & time & location for the video [for recency]; this can’t be modified later

12.   Select the kind of responses allowed

13.   Select embedding by public

14.   Annotations help choose bubbles; time frame & links; captions & subtitles could be added as per requiremnent

15.   Audio tracks could be added; Caption track could be added for certain languages

16.   Audio swapping possible

Insights for YouTube:

·         Attention can be measured on how audiences are watching your video (approx)

·         Target audience’s location can also be tracked

·         Demographics; subscriptions

·         Entire report can be downloaded

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Suresh Babu, Co- Founder, OME Community

Email: suresh@webmarketingacademy.in

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Twitter: @seobangalore

Phone: 9731388721

We thank: Christ University, Prof Kshetragna, Rajas Thanaker, MBA students for all facilities and hospitality.Members of OME Community


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