Wednesday, February 20, 2013

What's new in the Online Marketing Space

Monday, February 4, 2013

Online Marketing has become an indispensible tool today

Thursday, September 8, 2011

OME Community - August Meetup, Minutes of Meeting

Bounce Rate Explained in OME Community August Meetup. Web Marketing Expo India

Announcement: You heard it here first, coming soon. India’s first Web Marketing Expo. Job Fair and Career Guidance in Search, Social Media, Mobile, Content and more. With more than 1000 students, job seekers, Employers get together for a 2 day Expo and career guidance Program by Christ University Marketing Department and Web Marketing Academy. 2 full day of corporate booths, workshops, web marketing seminars, panel discussion, Keynote and networking sessions. Come explore this new excited in – demand career option. Visit http://www.webmarketingexpo.in/

Minutes of Meeting: August 28th 2011

1.       Introduction to OME: Swati & Rajesh
2.       Introduction of members & attendees

Pictures of OME August Meetup: http://on.fb.me/mWPn68

Expectations & experiences of attendees from OME:
·         Practical ideas that one can relate to
·         Extensive & sharing of information
·         Passion to learn Online Marketing
·         Sharing of new ideas & technology freely
·         Discussion on Online Marketing that actually happens in the industry
·         No spamming & promotional messages on any Social Media

3.       Ranjan starts talk on Bounce Rate:
·         What is bounce rate. A visitor comes to a website through search engine and exists the website within a few seconds without going to the next page.
·         Types of bounce rate
·         Definitions of Bounce Rate
·         Read Father of analytics Avinash Kaushik (Book: web analytics 2.0 or visit kaushik.net)
·         What does Bounce rate tell you about your page?
·         How does bounce rate work
o   Are key words relevant to the landing page;
o   Is the navigation wrong;
o   Is there no call to action- How clear is the call to action
o   Relevancy of content
·         How to measure the bounce rate
·         Really hard to get a bounce rate less than 20% & more than 35% is cause of concern; 50% above is worry
·         Average time on site; Average visits per page ; UTMA, UTMB
·         Reasons for high bounce rate:
o   Misleading keywords
o   Poor design; confusion
o   Pop-ups/ads
o   Distractions
o   High Page load time
o   Content not updated/ timely updations [small things matter]
o   Images are distracting
·         Why should you consider the bounce rate?
o   Focus on important content
o   Prevent wasting money
o   Why content needs revisiting
o   Find out what is wrong: content, call to action
·         Blogs are an exception to all bounce rate metrics
·         All that bounces is not bad in all the cases like these:
o   Links to external sites (for affiliates; news sites)
o   Online Ads
o   Destination pages
·         Examples of the above shown
·         Bounce rate shown on Google Analytics: focus on Web Marketing Academy.in
·         Why is the bounce rate higher during weekends; possible reasons discussed
·         Creating customer reports to study the reasons

Question & Answers

Q: If I put all my information in one page & the reader only stays for 1 hour & leaves is it bounce?

A: No

Q: Does bounce rate define the amount of time spent?

Q: How do you decide time, when Google can’t decide you how long you stayed on that page unless you click next?

A: cookies take care of that; Google has fixed parameters, visit sessions (30 min); revisits. It takes more than 24 hours to record

Q: What if my site is a blog? How can you take in account the bounce of 1 hour?

A: Analytics metric differs from type of website. Blogs take more than 60% (which is an excellent for blogs) ; for corporate website 30-40% bounce rate is great)

Q: There is a difference between people who comes through organic search, PPC, landing pages ?

A: Depends about product, type of website, type of business/industry: it is different how Google Analytics takes it & what the actual scenario is

Q: Av time spent on a landing/web page?

A: 6 seconds

Q: is it possible to track Google Analytics for my FB page?

A: yes

Q: Can u explain the different percentages of bounce? What % is ideal?

A: Differs per industry & individual perception; Anything less than 50 % is good. If you have bounce rate of more than 70 % then there is something wrong with your website, content, usability etc. Bounce rate has a calculation: [Total no. of views by total number of visits]

Q: What if there is a call to action? How can such bounce rate be calculated in such cases?

A: Goals are defined; The tools are in page analytics & click rate; shows heat map

Q: We cannot calculate bounce rate; Google does. What can we conclude from this- how does Google define it?

A: Omniture can help calculate as you actually define the bounce rate; Google defines a particular time period & calculates the bounce rate. Depends on the objective of the website

Q: How will you come to know if the visitor went from your site to an external link? Unless it is an internal link, it will not be calculated.

A: I will link to sister sites or related blogs of my own; Or heat maps & click tale tools

Q: Will I get more traffic if my website is hosted in your own domain or on blogspot? How will it get indexed faster?

A: Blogger/Wordpress are easily crawled; feed burner, RSS etc. can be added. Identi.ca is a tool that helps index the site faster; website could use a sitemap; Google’s caffeine update also helps

Q: What is in-page analytics?

A: It shows behavioral patterns of visitors; clicks, navigation etc. It shows your website, how many visitors clicked on which link

Q: Is in page analytics possible for my blog?

A: Yes; a code needs to be copy pasted for achieving it.

Q: What is the difference between clicks, visits & impressions?
A. Clicks are the visitors who come to your website and clicked on a link, Visits are the number of people or bots visiting a website, Impressions are people who saw the website but dint click on your website

Power tips

1. What are the trends to watch for in technology in the near future?

· Mobile marketing- mobile websites & mobile apps; tablets

· Q: Which is more important- mwebsites or maps?

· Q: What is the difference between a normal & mwebsite?

· A: The methods of search on mobile- voice search, picture search, off deck & on deck: ways of searches vary in mobile marketing

· “Gooogle goggles” helps picture search

Monday, July 11, 2011

Video Marketing. How to Use Video for your Businesses, Christ University . OME Community

Video Marketing for You, your Brand, Your Business When : June 25th 2011. 2:00 PM - 6 :00 PM, Christ University,

Pictures of OME June Meetup: http://on.fb.me/raFuhm

Click Here to Subscribe to our newsletter and we will keep you upto date

Minutes of Meeting

· “Will it blend videos”-iPad, Nike, etc. by Blendtech, a case study: http://www.socialens.com/wp-content/uploads/2009/04/20090127_case_blendtec11.pdf

· You don’t need to have a video camera.

· Several other options are available in the form of PPTs, images & even music as tools

· Why video marketing?

o Astounding stats of video marketing [48 hours of video uploaded every minute]

o Video marketing & SERP; universal search results

· No need to go to YouTube[ the second largest search engine in the world] to get video results; Google searches will pull up results from You Tube if the search is relevant

· The procedure

o How to get started- screen casts, powerpoints, Pic screen shots [ Camtasia, Snippy, Skitch, Jing]; Jing demonstrated- small recording done live

· Type of videos that can be created for branding

o About us

o Testimonials

o Your store

o New product launch

o Events

o Success stories

o Case studies

o How to Videos

· Advantage of Video Marketing for leads

o Newsletters

o Success stories

o Case studies

o How to Videos

· How to get your videos on the web

o Search engines

o Social media

o Websites

o Related Videos [You tube]

o Google places/maps :a short explanation

· Dove real beauty- example

· SEO for videos

o Basic SEO. Having keywords in title, description

o Use of keywords

o Tagging & categorizing them

· Distribution

· Measurements of Inisghts/Analytics

Practical hands on to how to get started on Video marketing:

The procedure:

1. Sign in /register with You Tube

2. Go to upload video

3. Chose public/private/unlisted as per requirement

4. Upload the video from the computer

5. Select other options as per the category of video

6. Select keywords (Tags) for the video that could popularize it

7. Description could have your website & a short description of the event with relevant keywords

8. Tags select themselves according to keywords in the description; the more keywords in the description, the more the tags

9. Category is also important. Submit to the right category

10. Select “creative commons” if Video could be shared with others or reused

11. Chose date & time & location for the video [for recency]; this can’t be modified later

12. Select the kind of responses allowed

13. Select embedding by public

14. Annotations help choose bubbles; time frame & links; captions & subtitles could be added as per requiremnent

15. Audio tracks could be added; Caption track could be added for certain languages

16. Audio swapping possible

Insights for YouTube:

· Attention can be measured on how audiences are watching your video (approx)

· Target audience’s location can also be tracked

· Demographics; subscriptions

· Entire report can be downloaded

Get answers and advice for FREE from our experts. Post your questions and get answers from Industry thought leaders: http://on.fb.me/mLJ8BO

Contact Info:

Suresh Babu, Co- Founder, OME Community

Email: suresh@webmarketingacademy.in

http://in.linkedin.com/in/seosuresh

Twitter: @seobangalore

Phone: 9731388721

We thank: Christ University, Prof Kshetragna, Rajas Thanaker, MBA students for all facilities and hospitality.Members of OME Community

Brought to you by:

Web Marketing Academy India. SEO, SEM, Social Media Training Academy in Bangalore : http://www.webmarketingacademy.in/

The Premier Web Marketing Training Institute offering Weekend Courses in SEO, PPC, Web Marketing Management.

Our Media Partners

Visibility Magazine: http://www.visibilitymagazine.com/

Topseos.com : http://www.topseos.com/

Best Web Design Agencies: http://www.bestwebdesignagencies.com/

About OME Community Bangalore:

OME is a group of passionate Online Marketers & Search Marketing Specialists with a tremendous zeal to discover & broaden their knowledge not just on Web marketing, Social media, Search Engine, but any popular Online marketing trends. Almost more than a year OME Community has educated over 1000 corporate, students, marketers , entrepreneurs and small businesses.

OME Face book Groups Page Regular Updates, Pictures, Videos and Discussion here:

http://www.facebook.com/home.php?sk=group_160046680695891&ap=1

OME LinkedIn group with more than 400 Enthusiasts:

http://www.linkedin.com/groups/Online-Marketing-Enthusiast-Community-2814469?mostPopular&gid=2814469

The OME monthly Meet-up:

Join us, the OME Community at our monthly Social media, Search Engine, Web marketing meet-ups. As always OME workshops are quite informal where you get to ask any questions and get answers from domain experts not just among the speakers but from the attendees with years of professional experience.

Follow OME Community:

Follow OME Community on LinkedIn | Follow OME Community on Facebook | Follow OME Community on Twitter | Twitter hash tag: #OMECOMM

For more information contact:

Suresh Babu

Telephone: +91 9731 388 721

Email: suresh941@gmail.com

.

Call 9731388721 to avail Discount on SEO, Web Marketing Training Course, Bangalore

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OUR OME FACEBOOK GROUP LINK

Thursday, May 19, 2011

OME Community Monthly Workshop Bangalore, Web Marketing for Start Ups Bangalore

OME Community Monthly Meetup Workshop series in Christ University, Bangalore.

Bring your Laptop and Data Card.... Live Examples and Take Aways for your Business.

Plus we will share whats new in Web Marketing World such as Google Algorithm Changes, New in Google Adwords, Analytics, Social Media, How to Create Compelling Content for your business and more...

Web Marketing for Start Ups. OME Meetup Workshops series on SEO, Content Generation, Social media, Internet Ads for Start ups. What should Startups and Entrepreneurs focus on today. Online marketing business strategy. Learn how your Internet Marketing, Social Media strategies influence and affect your business strategy.

Get advice from Industry Thought leaders on Search Engine Optimization, Content Generation for your website, Social media marketing, PPC, Google Adwords, Social Advertisement and most importantly what should you as a start up focus on. Should you focus on Social Ads or Search Engine Optimization, Social Media, Email Marketing or PPC ? We will find out.

If you have a website and like to share we will use your website and Business as a Case Study, Our Experts and audience would love that.

When : May 28th 2011. 2:00 PM - 6 :00 PM

Where: Christ University, Kormanagala near Dairy Circle

Cost : Rs 200 A small fee to cover the Expenses.

Contact : Suresh Babu @ 9731388721 or more information.

Media Partners

Visibility Magazine : http://www.visibilitymagazine.com/

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

Topseos.com : http://www.topseos.com/

The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more.

Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.

Best Web Design Agencies: http://www.bestwebdesignagencies.com/

Best Web Design Agencies is the independent authority on web design agencies located in the United States. We are dedicated to finding the best agencies when being compared to all of those in the United States to give customers the best possible service available. This includes different types of web design agencies including flash and ecommerce design. Our website provides access to our independent rankings, the directory service, latest media and job openings for the best web design agencies in the United States.

Thursday, May 12, 2011

OME Community Now Partners with Visibility Magazine | Top SEO's | Best Web Design Agency

Our Special Thanks to our Media Partners

Visibility Magazine : www.visibilitymagazine.com

Wednesday, March 16, 2011

OME Community March Meetup, Ready for Some Affiliate Marketing Discussion, Adsense and Prizes

“Unravel the Myths & Reality of Marketing – Affiliate Marketing " Can Affiliate Marketing, Google Adsense Really help YOU Make Money??? Find out from this OME Workshop

Room number 201. 2nd floor new block - Christ University, Main Campus

After running more than ten successful, fun, educational and networking get-togethers, we at the OME Community want students and corporates like you to learn some genuine facts about Affiliate Marketing.

• Find out from both the experts and professionals.

• Find answers from the audience.

• Find answers from those who deal with this marketing everyday

You also get the answers to several fundamental questions by attending this free informal event:

We have 2 experts Harish Kumar and Shartaj who have more than 6 years of Affiliate and Online Marketing and Suresh Babu will share his experience with Google Adsense

Harish Kumar, worked with Mondera under Chris Sanderson as Affiliate Manager, where he got 40 % of sales through Affiliate Programs. Harish got nominated among the contestants for the best in-house Affiliate Manager by ABestWeb. Today Harish works with ClickInc as Partners Program Manager, Managing various affiliate programs for merchants

Basics of Affiliate Marketing

Is Affiliate marketing really working? If so how?

Who can I make money out of affiliate? What are the methods?

Is it only for International?

How do I get started?

How much time should I dedicate to get started?

How much time will it take to see the results and bottom line make some money?

Special Surprise Gifts this March

This March OME meet is not just informative and constructive- it is packed with activities to keep you on the edge of your chair and in the process win some attractive prizes…

(besides the recognition you get among the community members & attendees, of course!)

We have some great prizes for the following:
• Best Power Tips (best attribute of all OME meets)
• Best Questions Asked during the March OME meet
• Best Answer given to any question
• Attendees who have been present for more than two OME meets

Other attractive prizes go to:

• Retweets of #OMEComm (OME March Prizes.Unravel the Myths & Reality of Marketing #OMECOMM http://on.fb.me/dZMTrf )
• “Likes and Shares” of OME Community on Face Book : http://on.fb.me/f0CLXi
• Getting friends to attend the OME meet by forwarding Registration URL: http://on.fb.me/dZMTrf
• Word of Mouth among friends and colleagues about OME Community
• Email sharing among friends and colleagues about OME Community meet

We take your word and trust that you have spread the message of OME with your connections. Just claim what you did & the prize is yours!!!

About OME Community Bangalore

OME is a group of passionate Online Marketers & Search Marketing Specialists with a tremendous zeal to discover & broaden their knowledge not just on Web marketing, Social media, Search Engine, but any popular Online marketing trends.

OME Face book Groups Page Regular Updates, Pictures, Videos and Discussion here:

http://www.facebook.com/home.php?sk=group_160046680695891&ap=1

OME LinkedIn group with more than 400 Enthusiast:

http://www.linkedin.com/groups/Online-Marketing-Enthusiast-Community-2814469?mostPopular&gid=2814469

The OME monthly Meet-up

Join us, the OME Community at our monthly Social media, Search Engine, Web marketing meet-ups. As always OME workshops are quite informal where you get to ask any questions and get answers from domain experts not just among the speakers but from the attendees with years of professional experience.

The audience profile includes students across Bangalore, corporate marketing executives; C-levels- like IBM, Google, Yahoo, Infosys, Wipro, TRX technology, Vayama, Mondera, Start ups, Ad agencies, Search marketing agencies and most importantly the people who implement the strategies.

There are interesting & enjoyable sessions where you get to display your skills with several others and win attractive prizes as well!!

Did we mention that this is also a platform for YOU to network, interact, exchange information, and find potential
employers, employees or new business?

Call: Suresh Babu, 9731388721

OME Community Blog: http://omecommunity.org/
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Partners:

Knowledge/Board Room Partner:
Christ University.
Professors and Students of Marketing Department

Media Partners:

Dazeinfo is one of the leading online Industry analysis initiative which is committed to expose the true inside of technology. Find most amazing insights, information, news, infography and demography of social media, mobile and Internet Industry only on http://www.dazeinfo.com/

We Thank Dazeinfo for their gifts to the OME Community

Yourstory.in is the fastest growing online platform committed to providing visibility and meaningful networking opportunities to first generation Young Indian Entrepreneurs, Start-ups and all the Self made professionals

http://yourstory.in/

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Online Marketing Enthusiast Community Bangalore India. OME Community.

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