Tuesday, March 8, 2011

OME Community Meetup, Feb 2011. MOM,

 Panel Discussion - The New Face of Marketing, Christ University Institute of Management:

It was pleasure to be a moderator for the Panel Discussion in Christ University, with over 1000 students, Professors Corporates, OME members were invited for the Panel Discussion. Professors and students from Germany were part of the panel discussion followed by the Online Marketing Enthusiast Monthly Meetup (OME Community) Amazing energy, Enthusiasm and great panel discussion.

The session started with the definition of Social Media from the Panelist
Case Studies, Use of Social Media in their respective organizations
How Traditional Media and Social Media is in India
Current Scenario and Where will Social Media take us
Influence of Social Media in Search Results
Tools for Social Media
RSS feeds
Influence of Social Media in Politics

The biggest challenge was how to measure the ROI and Social Media from a CFO Perspective

Meet the Panelist:
Ms. Rachna Sharma - Business director - OgilvyOne
Ms. Soma Biswas - Yahoo India
Ms. Jayashree, IBM India
I am thrilled to be a moderator for this Panel.

Read more about the Panel Discussion and Pictures here: Link to Pictures and Discussion

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 SEO, Social Media, PPC, Analytics Summer Boot Camps in Bangalore. Exclusive Discount 15 %

Web Marketing Academy a Search Engine Optimization (SEO), Pay Per Click (PPC) Social Media Marketing Training Academy in Bangalore, India is all set to start a series of boot camps this summer from March 15th – June 30th on SEO Training, PPC Training, and Social Media Marketing Training in and around Bangalore.

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The SEO, Social Media Summer boot camps are focused on providing hands-on training, mentoring and coaching on SEO, PPC and SMO, including the history of how all this started and future possibilities in the Search, Social and Mobile industry. Assistance in creating structure & process for Search engine optimization (SEO), Pay Per click (PPC) Social Media Marketing campaigns will also be covered.

If you are a student, fresher or seasoned marketer you will find these boot camps interesting. We will be conducting 10 workshops over a period of 4 months, which will include insights from industry leaders and subject matter experts. The program will cost Rs 20000 + taxes (student’s discount 10%), which includes the program fee, lunch and training material. The boot camp features four full days of classes, networking with industry experts from respective areas of internet marketing including analytics. You will also get an opportunity to network with the subject matter experts. At the end of the program, all participants will receive certificates from Web Marketing Academy.

Day 1
Search Engine Optimization Boot Camp for today’s market

This full boot camp will illustrate how Search Engine Optimization (SEO) fundamentals are always important in this fast paced competitive world to be visible throughout the web. Attendees will leave this boot camp prepared to meet web marketing objectives and outrank the competition as they learn to:
·         How search/websites work
·         Basics of SEO
·         How to identify a well optimized website and give suggestions to further optimize
·         Research and leverage keywords
·         Optimize websites, news and social media content for businesses
·         Implement Web and social media analytics designed to measure success

At the end of this session, students will be able to identify an optimized website, understand SEO best practices, how search engines work, first steps for search engine optimization, recommendations for SEO, on page/off page optimization techniques, how to optimize social media sites for SEO, etc

Read more about the Summer Boot Camp and how to Register here

Call 9731388721 to avail for the Discount.

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OME Community Meet up Feb 2011

Our Regular OME Community was followed by the Panel Discussion in Christ University. This February we discussed Google Webmaster Guidelines The Ultimate Guide for SEO. Suresh Babu covered the Google Web Master Guidelines by explaining each of the guidelines and what it means and how to follow these guidelines. Questions like Link Wheeling, Content farming were discussed. Link Wheeling is considered to be spam and it does not serve the purpose and search engines are smart enough to identify and might ban the website.
 
Power Tips:

Suresh Babu - If you are searching and like to see the results as you see in other countries, do a Google search, after you do a search add  sgl=us at the end of the URL you should see the results from US, if you like to see the results from UK, add sgl=UK

Shankar - U : Use external java script & CSS feter from outside.

Manjunath : Video site maps + Image site maps, CSS Spritos - Sprites, CSS Positioning

Arvind Sunder - Batsamiq.com, lite.launchlist.met

Invitation to Speakers for OME Meetup. If you know someone who are into Online Marketing and willing to be a Guest Speaker, OME is looking for guest speakers for their monthly meetups. Please send an email to Suresh or call : 9731388721 email: suresh941@gmail.com

Our March meetup will be scheduled soon, stay tuned for updates and invitations.

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